YAX Fashion x Betabrand: vote now!

The YAX Fashion Class has pulled together their personal market research and interviews with teenagers from all over the city to discover the true needs of a San Francisco high school student- a minimal backpack that won’t hit people on Muni but it can also carry everything a creative kid needs.  This design is a culmination of all of our ten students working collaboratively to create a backpack to end all backpacks.

In order for the design to go into production, we need YOUR help! Visit their page, read more about the design and process, and – most importantly – show your support by voting for the West Coast Rucksack! VOTE HERE.

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